The others have the computers and marketing campaigns but few have done what I have over the last 60 years and still do today," he says defiantly.Ĭolnago's own story is entwined with that of Italian cycling. "I believe the best innovations come from artisans that work at home, who follow their intuitions. Some brands might win the numbers game but I ask: Why eat spam when you can have caviar?"Įrnesto Colnago is proud that the Italian cycling industry is fighting back after suffering during the long Italian economic recession, when now-global brands such as Specialized, Trek, Giant, and others ate into their market share. "We're not like the others, who just use moulds and produce five sizes, forcing people to adapt to the bike and not vice-versa. We want our customers to understand that they're riding something special," Colnago tells Cyclingnews, showing us a stunning silver version of the C64 disc that will soon be on sale. This year Colnago supplies bikes to UAE Team Emirates, and Fabio Aru will ride the Giro d'Italia on a Campagnolo-equipped Colnago C64 frame - the latest version of the lugged carbon-fibre frame that came to fame in the 1990s when the Mapei team dominated Paris-Roubaix. The Colnago C64: Why eat spam when you can have caviar?
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